Raaha Discover · Free assessment

Marketing assessment

Plan a campaign for a fictional interview-practice service. Choose an audience, write an accurate message, compare channel economics and use experiment evidence to recommend a practical launch.

Try Marketing, free See an example

A free Raaha account is required. Read the assessment introduction before starting the timer.

WHO IT IS FOR: College students and early-career marketers
TIME: 50 minutes
FORMAT: Five ten-minute stages
PRICE: Free · Build90 purchase is not required

Step by step

What you’ll do

Get ready
A calculator and rough paper. No advertising account, paid tools or ad spend.
Do the work
Five ten-minute stages
50 minutes
See the parts
Hand in
Answers to objective checks and short written recommendations.
Get back
An immediate report on 20 objective checks, with worked explanations, practice steps and your saved written work.
See an example report

What you need before starting

The case supplies research, campaign figures, service constraints and a glossary. No advertising account or previous campaign experience is required.
Have a calculator and rough paper ready. You will use the supplied figures and write short recommendations in the assessment.
Reserve 50 uninterrupted minutes. No paid marketing tools, external research or real ad spend are needed.

Inside the assessment

The work you will try

Choose an audience and positioning
10 min
Use research evidence to form an audience hypothesis and explain its limits.
Build an accurate message and creative test
10 min
Turn the offer into a clear message with a measurable next step.
Read channel economics
10 min
Compare acquisition costs, revenue and contribution before recommending a channel.
Interpret a funnel experiment
10 min
Calculate conversion changes and distinguish an observed result from a reliable conclusion.
Plan a bounded launch and useful follow-up
10 min
Work within budget and service capacity, then decide what to measure after launch.

Illustrative example · Not scored

Improve a student club’s newsletter campaign

This is a separate fictional example to show the kind of thinking involved. It is not an official assessment question or a student result.

A fictional student club wants more readers for its weekly newsletter. Two posts draw different numbers of visits and sign-ups, and the club has time to test one change.

Which audience need would your message address, and what evidence supports that choice?
How would you compare the two posts fairly and choose a result to measure in the next test?

Your report

What the feedback means

The immediate report scores 20 objective checks and provides worked explanations, practice steps and your saved written work.

Written campaign work and enjoyment are recorded separately from the automatic score. Published staff feedback appears separately.

Career suggestions use the strongest observed checks as starting points for exploration and practice.

One supplied case does not establish live campaign experience, creative performance or career fit. The report shows how you approached this work sample.

Example report · Not a real student

See what you get back

This is the real Marketing report layout, filled in for a fictional student. The scores and feedback are made up. Question wording, answers and written work are hidden, so the assessment stays fair for everyone.

EXAMPLE RESULT

Knowledge and decision checks

75/100

Checks answered: 19 of 20
Career areas to explore: Performance marketing · Market research · Content and copywriting

INSIDE THE REPORT

Knowledge and decision checks
Skills and enjoyment
Career areas to explore
Written work and submitted artifacts
Staff review
Worked answers

Open the full example report

Example · Not a real student

Marketing report

Fictional student

Knowledge and decision checks

19 of 20 checks answered. Each correct answer earns five points.

75/100

Skills and enjoyment

The score comes from your checked answers. Enjoyment is your own reflection and never changes the score.

Choose an audience and positioning75/100

3/4 correct · Enjoyment: 4/5

Write an audience hypothesis for a college event and list the evidence for and against it.

Build an accurate message and creative test75/100

3/4 correct · Enjoyment: 5/5

Rewrite a real ad you have seen so that every claim can be checked.

Read channel economics100/100

4/4 correct · Enjoyment: 3/5

Compare the cost and result of two channels for a small, made-up campaign.

Interpret a funnel experiment75/100

3/4 correct · Enjoyment: 4/5

Work out conversion rates for a two-step funnel and say what the numbers cannot tell you.

Plan a bounded launch and useful follow-up50/100

2/4 correct · Enjoyment: not recorded

Plan a small launch with a fixed budget and choose one result to measure afterwards.

Career areas to explore

Suggestions follow the strongest checked evidence in this case. Explore each through a small project and a conversation about your written work.

Performance marketing

4/4 objective checks in read channel economics. Written work still benefits from a reviewer discussion.

Try next: Compare the cost per sign-up of two free channels for a college society event.

Market research

3/4 objective checks in choose an audience and positioning. Written work still benefits from a reviewer discussion.

Try next: Interview five students about a campus service and write one audience hypothesis from what you hear.

Content and copywriting

3/4 objective checks in build an accurate message and creative test. Written work still benefits from a reviewer discussion.

Try next: Write three versions of one message for a college society and check each claim against the facts.

Written work and submitted artifacts

These work samples are saved separately from the automatic score. Use the review criteria for self-review or ask a staff reviewer for feedback.

Written recommendation

Your saved work appears here. It is hidden in this example.

Does your recommendation use the figures you were given?
Did you say what you would measure next?

Staff review

Written work is awaiting a reviewer

The automatic checks do not judge the quality of your writing or wireframe. A reviewer can assess these using the criteria shown above.

Worked answers

Choose an audience and positioning · question 1 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Choose an audience and positioning · question 2 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Choose an audience and positioning · question 3 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Choose an audience and positioning · question 4 Needs revision

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Build an accurate message and creative test · question 1 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Build an accurate message and creative test · question 2 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Build an accurate message and creative test · question 3 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Build an accurate message and creative test · question 4 Needs revision

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Read channel economics · question 1 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Read channel economics · question 2 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Read channel economics · question 3 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Read channel economics · question 4 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Interpret a funnel experiment · question 1 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Interpret a funnel experiment · question 2 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Interpret a funnel experiment · question 3 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Interpret a funnel experiment · question 4 Needs revision

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Plan a bounded launch and useful follow-up · question 1 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Plan a bounded launch and useful follow-up · question 2 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Plan a bounded launch and useful follow-up · question 3 Needs revision

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Plan a bounded launch and useful follow-up · question 4 Unanswered

Your answer: No answer saved.

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Make the work your own

Use only the supplied case and the tools permitted in its instructions. Do not use AI assistants, web searches, prepared answers or another person’s help during the official assessment.

Answers save as you work. Check the save status, because only work received before a deadline can count. Closing the page does not pause the timer, and submitted or expired stages lock.

The account and assessment introduction explain any verification requirements before you begin. Completed assessment versions may not be available to retake.

Turn the result into a next step

Create a short campaign brief for a college society or a fictional service. Include the audience evidence, message, budget assumptions, measurement plan and one finding that would make you change your recommendation.

Open the free assessment

Marketing assessment

Plan a campaign for a fictional interview-practice service. Choose an audience, write an accurate message, compare channel economics and use experiment evidence to recommend a practical launch.

A free Raaha account is required. Read the assessment introduction before starting the timer.

What you’ll do

Get ready

A calculator and rough paper. No advertising account, paid tools or ad spend.

Do the work

Five ten-minute stages

50 minutes

See the parts

Hand in

Answers to objective checks and short written recommendations.

Get back

An immediate report on 20 objective checks, with worked explanations, practice steps and your saved written work.

See an example report

What you need before starting

The case supplies research, campaign figures, service constraints and a glossary. No advertising account or previous campaign experience is required.

Have a calculator and rough paper ready. You will use the supplied figures and write short recommendations in the assessment.

Reserve 50 uninterrupted minutes. No paid marketing tools, external research or real ad spend are needed.

Improve a student club’s newsletter campaign

This is a separate fictional example to show the kind of thinking involved. It is not an official assessment question or a student result.

A fictional student club wants more readers for its weekly newsletter. Two posts draw different numbers of visits and sign-ups, and the club has time to test one change.

Which audience need would your message address, and what evidence supports that choice?

How would you compare the two posts fairly and choose a result to measure in the next test?

Example · Not a real student

Marketing report

Fictional student

Knowledge and decision checks

19 of 20 checks answered. Each correct answer earns five points.

75/100

Skills and enjoyment

The score comes from your checked answers. Enjoyment is your own reflection and never changes the score.

Choose an audience and positioning75/100

3/4 correct · Enjoyment: 4/5

Write an audience hypothesis for a college event and list the evidence for and against it.

Build an accurate message and creative test75/100

3/4 correct · Enjoyment: 5/5

Rewrite a real ad you have seen so that every claim can be checked.

Read channel economics100/100

4/4 correct · Enjoyment: 3/5

Compare the cost and result of two channels for a small, made-up campaign.

Interpret a funnel experiment75/100

3/4 correct · Enjoyment: 4/5

Work out conversion rates for a two-step funnel and say what the numbers cannot tell you.

Plan a bounded launch and useful follow-up50/100

2/4 correct · Enjoyment: not recorded

Plan a small launch with a fixed budget and choose one result to measure afterwards.

Career areas to explore

Suggestions follow the strongest checked evidence in this case. Explore each through a small project and a conversation about your written work.

Performance marketing

4/4 objective checks in read channel economics. Written work still benefits from a reviewer discussion.

Try next: Compare the cost per sign-up of two free channels for a college society event.

Market research

3/4 objective checks in choose an audience and positioning. Written work still benefits from a reviewer discussion.

Try next: Interview five students about a campus service and write one audience hypothesis from what you hear.

Content and copywriting

3/4 objective checks in build an accurate message and creative test. Written work still benefits from a reviewer discussion.

Try next: Write three versions of one message for a college society and check each claim against the facts.

Written work and submitted artifacts

These work samples are saved separately from the automatic score. Use the review criteria for self-review or ask a staff reviewer for feedback.

Written recommendation

Your saved work appears here. It is hidden in this example.

Does your recommendation use the figures you were given?
Did you say what you would measure next?

Staff review

Written work is awaiting a reviewer

The automatic checks do not judge the quality of your writing or wireframe. A reviewer can assess these using the criteria shown above.

Worked answers

Choose an audience and positioning · question 1 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Choose an audience and positioning · question 2 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Choose an audience and positioning · question 3 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Choose an audience and positioning · question 4 Needs revision

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Build an accurate message and creative test · question 1 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Build an accurate message and creative test · question 2 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Build an accurate message and creative test · question 3 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Build an accurate message and creative test · question 4 Needs revision

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Read channel economics · question 1 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Read channel economics · question 2 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Read channel economics · question 3 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Read channel economics · question 4 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Interpret a funnel experiment · question 1 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Interpret a funnel experiment · question 2 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Interpret a funnel experiment · question 3 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Interpret a funnel experiment · question 4 Needs revision

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Plan a bounded launch and useful follow-up · question 1 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Plan a bounded launch and useful follow-up · question 2 Correct

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Plan a bounded launch and useful follow-up · question 3 Needs revision

Your answer: Hidden in this example

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Plan a bounded launch and useful follow-up · question 4 Unanswered

Your answer: No answer saved.

Worked answer: Hidden in this example

Your own report explains the worked answer here.

Make the work your own

Use only the supplied case and the tools permitted in its instructions. Do not use AI assistants, web searches, prepared answers or another person’s help during the official assessment.

Answers save as you work. Check the save status, because only work received before a deadline can count. Closing the page does not pause the timer, and submitted or expired stages lock.

The account and assessment introduction explain any verification requirements before you begin. Completed assessment versions may not be available to retake.

What you’ll do

01Get ready

02Do the work

03Hand in

04Get back

What you need before starting

The work you will try

Choose an audience and positioning

Build an accurate message and creative test

Read channel economics

Interpret a funnel experiment

Plan a bounded launch and useful follow-up

Improve a student club’s newsletter campaign

What the feedback means

See what you get back

Knowledge and decision checks

Skills and enjoyment

Career areas to explore

Performance marketing

Market research

Content and copywriting

Written work and submitted artifacts

Staff review

Worked answers

Make the work your own

Turn the result into a next step

What you’ll do

01Get ready

02Do the work

03Hand in

04Get back

What you need before starting

The work you will try

Choose an audience and positioning

Build an accurate message and creative test

Read channel economics

Interpret a funnel experiment

Plan a bounded launch and useful follow-up

Improve a student club’s newsletter campaign

What the feedback means

See what you get back

Knowledge and decision checks

Skills and enjoyment

Career areas to explore

Performance marketing

Market research

Content and copywriting

Written work and submitted artifacts

Staff review

Worked answers

Make the work your own

Turn the result into a next step

Get ready

Do the work

Hand in

Get back

Get ready

Do the work

Hand in

Get back